What is really amazing about corporate
mass marketing is just how far the reach into our skull their
capacity is, and what compels us to respond to ads, like the
one I saw the other day on television featuring a “pulled pork
special” sandwich from Subway.
The ad, which is pretty basic in its
concept, shows two pieces of bread being piled high with
animal flesh and then shoved into an oven. The accompanying
narration goes something like this. “What makes our sandwich
so great is that there is more of it to love.” Which is
typical overweight American food baiting, using niche market
targeting techniques that combine the images of bubbling
melting cheese dripping all over a carved up animal on a bun,
and the unrealistic reality of an image of a beautiful sexy
women dressed in a small bikini with her mouth gaping open
ready to eat it. I saw the commercial once, and then forgot
about it.
At least that’s what I thought.
Unbeknownst to me, corporate America had once again for the
millionth time, committed assault and battery on my cerebral
cortex and implanted a subliminal message that would cause the
reluctant expenditure of cash.
A few hours later, I was the kind of
hungry that if the opportunity would have presented it’s self,
I would have eaten the hind end out of a menstruating skunk.
My eyes were bugging, my mouth was salivating and I needed
animal flesh on a bun quick. So where was the first place that
I walk into? A f***ing Subway. While I wasn’t sure why I
walked in, you can bet your blue jean, purchased at Wal-Mart
ass that corporate America knew why I was walking in. Entering
the Subway fast food slippery, it all came together so fast
that my mind almost overloaded.
As I stood there gawking at the poster
depicting a “pulled pork sandwich” in all of it’s Madison
avenue artistic glory, my pupils dilated, saliva over flowed
my mouth, and my nostrils flared as I smelled the flesh being
cooked up in a microwave. I also got a little sexually aroused
by the drop dead beautiful girl in the picture was had her
mouth wide open ready to receive the sub shaped pulled pork
sandwich. As I stood there quivering from hunger and sensory
overload, I almost passed out.
My stomach roared, cramped gurgled and I
found myself contemplating homicide when the guy in front of
me ordered a “pulled pork sandwich” and then had the audacity
to have the lady behind the counter pile on all of the
fixings, a process which was delaying me from sinking my fangs
into the beast on a bun. Finally it was my turn.
By this time I was past the point of
human dignity hungry. My primordial animal instincts had taken
over and I was no longer in control of all of my senses. “I
want Pulled Pork Sandwich now!” I barked out as a long slobber
of drool dripped out of my mouth and onto the counter.
The startled employee looked up and
pointed to a sign that read; “Due to unprecedented demand, no
more pulled pork is available on the entire east coast”. The
sign also explained that the pork pig had been placed on a
temporary endangered species list.
I couldn’t believe it! No more pulled
pork! I looked over at the guy who was sitting at one of the
tables eating the last of his last pulled pork sandwich. He
saw the look in my eye and knew that I was a threat to his
food source. I salivated and watched in horror as he stuffed
the last half of the sandwich down his mouth in a single
thrust. As I watched the food lump grow in his stomach I felt
the urge to reach over and claw away at his flesh and extract
the sandwich with brute force.
It was then, during this horrifying flash
of possible reality that I realized that corporate America had
once again gained the upper hand. There may not have been a
pulled pork sandwich available for me to cram down my gizzard,
but there were other types of food substances available that
Subway would be more then happy to charge me for. I was
defeated, hungry, and they were about to make more money
through the corporate act of criminal mind control.
How did I show my disdain? I bought two
full size sandwiches, a biggie bag of chips and a bucket size
soda. I then sat down and quickly devoured the substandard
fare feeling grateful for the fact that I was not going to do
hard time for disgorging a fellow human being and re eating
his sandwich.
The whole advertising and marketing thing
has gotten completely out of hand. Something needs to change.
Because after all of this, the gorging of substandard food,
the homicidal thoughts of ripping a sandwich from someone’s
stomach, I still want that god damned “pulled pork sandwich”.
I wanted it so bad that I check everyday on a government
website to see if they had removed the pork pig off the
endangered species list so Subway could once again begin
slaughtering the creature and make me my f***ing sandwich. Now
I ask you, is this the behavior of a normal human being?
It is not! And if we are to become
millionaires, this is the type of behavior we need to correct.